07.22.08 Are Your Marketing Strategies and your Website on the Same Page?
Last week a sales rep from a local printing company walked in to my office to pimp his company's "superior" printing services. I gave him a few minutes and he proceeded to give me his pitch, walk me through his large list of printing capabilities, and show me a smattering of past print jobs that included an impressive mix of brochures, folders and binders with fancy die cuts, foil stamping and intricate embossing.
His sales presentation was actually very good and I imagine that he does a great job of new business development for his company. As I walked him out the door, he handed me his card and some cool branded notepads and I told him that I'd keep him in mind on future print jobs... read entire article... |
07.17.08 Use Regular Text to Improve your SEO without Pay for Click
What triggers popularity with a search engine has always been elusive. You have to change how you market your website and even build it to make search engines rank it on their top page. For someone new on the scene, it can appear to be a daunting task. Here in this article we will look at the latest in SEO and SEM by starting with the site itself.
First thing is what not to do. Remember back when websites would have massive keyword lists at the bottom or top of the pages? These words were paragraphs long and didn't make any sense at all! The human eye knew that it didn't mean anything, but this text was designed for SEO and to trick the search engines. Sure, it worked for awhile, but now search engines are wise to our tricks. They know these paragraphs are designed only for SEO, which now will get you penalized... read entire article... |
07.15.08 Innovative Ways to Market
Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.
There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment... read entire article... |
07.10.08 What Does Your Web Design Do For You?
There are so many websites on the internet nowadays, so if you want a great website that stands out from the crowd, you are going to have to have brilliant web design incorporated into it.
A website that is badly designed will be remembered for all the wrong reasons. If you want a website that is remembered for the right reasons, you are going to have to have a design that makes your website unique.
Your web design is the first thing that people notice ... read entire article... |
06.26.08 Creating a Corporate Writing Style
Developing a corporate writing style will unify your company's communications and create a unique 'voice' that enhances corporate recognition and brand awareness. To ensure that your corporate writing style is applied consistently, you need a style-guide.
Writing style refers to the words and expressions - as well as to the spelling, grammar and punctuation - a person uses when writing letters and memos. Each of us has a personal style of writing which, like our speaking voice, is usually recognizable.
To distinguish itself from its competitors your company ... read entire article...
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06.24.08 6 Qualities of a Good Domain Name |
| 05.22.08 Gladys Manion Inc. Launches Interactive Website |
05.15.08 Find the Right Balance in Logo Creation |
05.06.08 Visual Marketing Strategies to Help You Rise Above the Crowd |
04.03.08 3 Top Tips for Great Web Page Design |
03.18.08 Business Networking |
10.09.07 LEMAY CHAMBER RECEIVES AWARD
The Lemay Chamber of Commerce website, www.lemaychamber.com received the Award of Excellence from the Chamber of Commerce Executives of Missouri for the best new Chamber website in Missouri. Chamber member
e-data solutions designed and maintains the site. |
